Marketing Tip #2 – The Buyers Journey

We discussed in an earlier post that you need to come up with your buyer personas. Once you've done that, every interaction your persona has with your company should be tailored to where they are in the buyer’s journey. What the heck is the buyer's journey, you ask? The buyer’s journey is the active research process [...]

By | 2016-11-16T14:11:46+00:00 December 30th, 2015|Software Company, Software Marketing|Comments Off on Marketing Tip #2 – The Buyers Journey

Software Marketing Tip #1

Now that you have a software product, you’re ready to start selling it to the masses. But how do you market your software, and how do you know what works? Marketing has changed over the years from being seller-centric to buyer-centric. In the past, the seller had all the information and the buyer had to [...]

By | 2016-11-16T14:11:46+00:00 December 5th, 2015|Software Marketing|Comments Off on Software Marketing Tip #1