When we geeks get started writing copy for marketing our software, we go one of two ways. We're either really verbose as we try to bring our logical thinking process into the copywriting process or we're really terse and only state the facts.The best route is in-between the two extremes. The problem we run into is that when we come [...]
Over the years, I've gone from dreading coming up with marketing materials to market my software to really enjoying it. I think part of the reason for this is that I enjoy learning. My son-in-law says that when he learns something new, he gets a new wrinkle in his brain. He also says a lot of [...]
It is hard to believe that websites have been around for 20+ years. I remember reserving my company's domain name, sherware.com, back in 1994 when I started the software company. My how things have changed since then. Websites used to almost always be "brochure" style sites. I think the reason for this, besides there not being [...]
We sat across a restaurant booth from each other and he said, “Why don’t you move to Ohio and start your own business”. The year was 1992 and that’s how my journey from a corporate employee to a business owner began.I never thought I could own my own company. What did I know about business? [...]