Remote Working

It's been just over a year ago that our company went all remote. What this means is that we gave up the centralized office and all work from our homes now. When I started my software company back in 1994, I was sharing an office suite with my best friend who was also starting his [...]

By |2016-11-16T14:11:46-05:00March 3rd, 2016|Advice, Software Company|Comments Off on Remote Working

Software Marketing Tip – Land the Plane

When we geeks get started writing copy for marketing our software, we go one of two ways. We're either really verbose as we try to bring our logical thinking process into the copywriting process or we're really terse and only state the facts.The best route is in-between the two extremes. The problem we run into is that when we come [...]

By |2016-11-16T14:11:46-05:00February 18th, 2016|Advice, Software Company, Software Marketing|Comments Off on Software Marketing Tip – Land the Plane

The 1 Formula You Must Use in Designing Your Website to Generate More Leads

It is hard to believe that websites have been around for 20+ years. I remember reserving my company's domain name,,  back in 1994 when I started the software company. My how things have changed since then. Websites used to almost always be "brochure" style sites. I think the reason for this, besides there not being [...]

By |2016-11-16T14:11:46-05:00February 9th, 2016|Advice, Software Marketing|2 Comments

Software Pricing – Moving From Desktop License To Subscription

When you've sold desktop software for over 20 years, you feel like you have the pricing down fairly well. You understand all the variables and can predict cash flow based on sales because you know your numbers. If you want to move to a monthly pricing model similar to the software-as-a-service (SAAS) model, how do [...]

By |2016-01-22T15:36:32-05:00January 22nd, 2016|Advice, Software Company, Software Picing|2 Comments

What Are Your Strengths?

What strengths does a software company owner need in order to function successfully? I recently had the opportunity to take the Gallup Strengths Finder assessment in conjunction with an interview I did with Keith Baldwin of Baldwin Success Coaching. You can listen to the podcast from this link: Baldwin Success Coaching Podcast. Have you ever [...]

By |2016-11-16T14:11:46-05:00January 17th, 2016|Advice|Comments Off on What Are Your Strengths?

Things I Wish I’d Known 20 Years Ago

I’ve owned a software company for the last 20+ years. When I started, I was in my early 30s and fresh from a corporate job. What I’d like to share with you are 4 things I know now that I wish I would have known back in 1994 when I started my software company. [...]

By |2016-11-16T14:11:46-05:00January 6th, 2016|Advice|Comments Off on Things I Wish I’d Known 20 Years Ago
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