About philsherwood

I own a software company that I started in 1994. We develop and market accounting software for the oil & gas industry.

What Should I Have Done?

In the fall of 2015, my wife Towona and I went to Sedona for the week.  We had gone the year before and loved it so we decided to go again to unwind and relax.        One of my favorite ways to relax is on a bicycle. I love the freedom that cycling [...]

By | 2016-11-20T14:20:06+00:00 September 26th, 2016|Mindset|Comments Off on What Should I Have Done?

The Most Needed Skill for Small Business Owners

If you had to come up with the most needed skill for a small business owner, what would it be? Would it be leadership? What about sales? How about organization or planning? Those are all needed skills for a small business owner but are not the one most needed.What about communication? Yep, that's a needed skill, [...]

By | 2016-11-16T14:11:46+00:00 March 30th, 2016|Advice, Software Company|Comments Off on The Most Needed Skill for Small Business Owners

A Software Company of One

In his book, "The Business of Software", Eric Sink talks about small ISVs, which are small independent software vendors who dream up a software product and then build it with the intent to market and sell it. He defines "small" as a company with fewer than 50 employees. There are a ton of small independent [...]

By | 2016-11-16T14:11:46+00:00 March 8th, 2016|Software Company, Software Marketing|Comments Off on A Software Company of One

Remote Working

It's been just over a year ago that our company went all remote. What this means is that we gave up the centralized office and all work from our homes now. When I started my software company back in 1994, I was sharing an office suite with my best friend who was also starting his [...]

By | 2016-11-16T14:11:46+00:00 March 3rd, 2016|Advice, Software Company|Comments Off on Remote Working

Software Marketing Tip – Land the Plane

When we geeks get started writing copy for marketing our software, we go one of two ways. We're either really verbose as we try to bring our logical thinking process into the copywriting process or we're really terse and only state the facts.The best route is in-between the two extremes. The problem we run into is that when we come [...]

By | 2016-11-16T14:11:46+00:00 February 18th, 2016|Advice, Software Company, Software Marketing|Comments Off on Software Marketing Tip – Land the Plane

The 1 Formula You Must Use in Designing Your Website to Generate More Leads

It is hard to believe that websites have been around for 20+ years. I remember reserving my company's domain name, sherware.com,  back in 1994 when I started the software company. My how things have changed since then. Websites used to almost always be "brochure" style sites. I think the reason for this, besides there not being [...]

By | 2016-11-16T14:11:46+00:00 February 9th, 2016|Advice, Software Marketing|2 Comments

Lessons Learned From Running a Software Business

We sat across a restaurant booth from each other and he said, “Why don’t you move to Ohio and start your own business”. The year was 1992 and that’s how my journey from a corporate employee to a business owner began.I never thought I could own my own company. What did I know about business? [...]

By | 2016-11-16T14:11:46+00:00 February 5th, 2016|Uncategorized|Comments Off on Lessons Learned From Running a Software Business

Software Pricing – Moving From Desktop License To Subscription

When you've sold desktop software for over 20 years, you feel like you have the pricing down fairly well. You understand all the variables and can predict cash flow based on sales because you know your numbers. If you want to move to a monthly pricing model similar to the software-as-a-service (SAAS) model, how do [...]

By | 2016-01-22T15:36:32+00:00 January 22nd, 2016|Advice, Software Company, Software Picing|2 Comments

What Are Your Strengths?

What strengths does a software company owner need in order to function successfully? I recently had the opportunity to take the Gallup Strengths Finder assessment in conjunction with an interview I did with Keith Baldwin of Baldwin Success Coaching. You can listen to the podcast from this link: Baldwin Success Coaching Podcast. Have you ever [...]

By | 2016-11-16T14:11:46+00:00 January 17th, 2016|Advice|Comments Off on What Are Your Strengths?