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Musings on Life, Performance and Software Company Ownership

Love Your Life.    Live Your Best.

A Software Company of One

In his book, "The Business of Software", Eric Sink talks about small ISVs, which are small independent software vendors who dream up a software product and then build it with the intent to market and sell it. He defines "small" as a company with fewer than 50 employees. There are a ton of small independent software vendor companies out there, but the fact of the matter is that most of them didn't start out in the "small" category. I'm willing to bet that most small software companies start out as what he coined in his writings as a "Micro-ISV". A Micro-ISV [...]

By | March 8th, 2016|Categories: Software Company, Software Marketing|Comments Off on A Software Company of One

Remote Working

It's been just over a year ago that our company went all remote. What this means is that we gave up the centralized office and all work from our homes now. When I started my software company back in 1994, I was sharing an office suite with my best friend who was also starting his CPA firm. It was great to get out of the house and helped to feel like I still had a job. I had worked for the government and a large corporation since I'd graduated from college, so I was used to "going to work".Over the [...]

By | March 3rd, 2016|Categories: Advice, Software Company|Comments Off on Remote Working

Software Marketing Tip – Land the Plane

When we geeks get started writing copy for marketing our software, we go one of two ways. We're either really verbose as we try to bring our logical thinking process into the copywriting process or we're really terse and only state the facts.The best route is in-between the two extremes. The problem we run into is that when we come up with our copy for our website or emails we usually end up at around the 30,000 foot level. It's so much easier to come up with our copy and leave it that way.What do I mean when I say we end up at the 30,000 foot [...]

By | February 18th, 2016|Categories: Advice, Software Company, Software Marketing|Comments Off on Software Marketing Tip – Land the Plane

How to use story to transform your marketing

Over the years, I've gone from dreading coming up with marketing materials to market my software to really enjoying it. I think part of the reason for this is that I enjoy learning. My son-in-law says that when he learns something new, he gets a new wrinkle in his brain. He also says a lot of other funny stuff, but I think he's right. I love the transformation of thinking that takes place when you learn something new.One of the things that I've learned over the last few years is the power of story. John Eldredge, in his book Epic: The Story [...]

By | February 15th, 2016|Categories: Software Company, Software Marketing, Uncategorized|3 Comments

The 1 Formula You Must Use in Designing Your Website to Generate More Leads

It is hard to believe that websites have been around for 20+ years. I remember reserving my company's domain name, sherware.com,  back in 1994 when I started the software company. My how things have changed since then. Websites used to almost always be "brochure" style sites. I think the reason for this, besides there not being any good ways to make a website dynamic, was that we all had printed brochures that we had worked hard to develop. A brochure contained all of our marketing copy and so it was just natural to put that great copy out on our newly [...]

By | February 9th, 2016|Categories: Advice, Software Marketing|2 Comments

Lessons Learned From Running a Software Business

We sat across a restaurant booth from each other and he said, “Why don’t you move to Ohio and start your own business”. The year was 1992 and that’s how my journey from a corporate employee to a business owner began.I never thought I could own my own company. What did I know about business? I knew about IBM mainframes. I understood terms like IPL, JCL, Assembler, COBOL, VSAM, VTAM, EBCDIC and CICS. I was a mainframe systems programmer. We didn’t have to talk to anyone at our company but our supervisor and the IBM CE and SE.This was going [...]

By | February 5th, 2016|Categories: Uncategorized|Comments Off on Lessons Learned From Running a Software Business