Homepage 2016-11-22T14:56:32+00:00

Musings on Life, Performance and Software Company Ownership

Love Your Life.    Live Your Best.

What Should I Have Done?

In the fall of 2015, my wife Towona and I went to Sedona for the week.  We had gone the year before and loved it so we decided to go again to unwind and relax.        One of my favorite ways to relax is on a bicycle. I love the freedom that cycling gives you. It's just you, the machine and the environment. There's nothing like getting on a road bike and taking off and riding 30, 50 or 70 miles. Road biking is about endurance and going places.   I love it when we head out from [...]

By | September 26th, 2016|Categories: Mindset|Tags: , , |Comments Off on What Should I Have Done?

The Most Needed Skill for Small Business Owners

If you had to come up with the most needed skill for a small business owner, what would it be? Would it be leadership? What about sales? How about organization or planning? Those are all needed skills for a small business owner but are not the one most needed.What about communication? Yep, that's a needed skill, but still not the most important one.The most needed skill for a small business owner is the ability to make decisions. Why the Decision Making Skill is the Most ImportantParalysis. That's what you get if you can't make decisions. Your company will go no where or will [...]

By | March 30th, 2016|Categories: Advice, Software Company|Comments Off on The Most Needed Skill for Small Business Owners

A Software Company of One

In his book, "The Business of Software", Eric Sink talks about small ISVs, which are small independent software vendors who dream up a software product and then build it with the intent to market and sell it. He defines "small" as a company with fewer than 50 employees. There are a ton of small independent software vendor companies out there, but the fact of the matter is that most of them didn't start out in the "small" category. I'm willing to bet that most small software companies start out as what he coined in his writings as a "Micro-ISV". A Micro-ISV [...]

By | March 8th, 2016|Categories: Software Company, Software Marketing|Comments Off on A Software Company of One

Remote Working

It's been just over a year ago that our company went all remote. What this means is that we gave up the centralized office and all work from our homes now. When I started my software company back in 1994, I was sharing an office suite with my best friend who was also starting his CPA firm. It was great to get out of the house and helped to feel like I still had a job. I had worked for the government and a large corporation since I'd graduated from college, so I was used to "going to work".Over the [...]

By | March 3rd, 2016|Categories: Advice, Software Company|Comments Off on Remote Working

Software Marketing Tip – Land the Plane

When we geeks get started writing copy for marketing our software, we go one of two ways. We're either really verbose as we try to bring our logical thinking process into the copywriting process or we're really terse and only state the facts.The best route is in-between the two extremes. The problem we run into is that when we come up with our copy for our website or emails we usually end up at around the 30,000 foot level. It's so much easier to come up with our copy and leave it that way.What do I mean when I say we end up at the 30,000 foot [...]

By | February 18th, 2016|Categories: Advice, Software Company, Software Marketing|Comments Off on Software Marketing Tip – Land the Plane

How to use story to transform your marketing

Over the years, I've gone from dreading coming up with marketing materials to market my software to really enjoying it. I think part of the reason for this is that I enjoy learning. My son-in-law says that when he learns something new, he gets a new wrinkle in his brain. He also says a lot of other funny stuff, but I think he's right. I love the transformation of thinking that takes place when you learn something new.One of the things that I've learned over the last few years is the power of story. John Eldredge, in his book Epic: The Story [...]

By | February 15th, 2016|Categories: Software Company, Software Marketing, Uncategorized|3 Comments