The Most Needed Skill for Small Business Owners

If you had to come up with the most needed skill for a small business owner, what would it be? Would it be leadership? What about sales? How about organization or planning? Those are all needed skills for a small business owner but are not the one most needed.What about communication? Yep, that's a needed skill, [...]

By | 2016-11-16T14:11:46+00:00 March 30th, 2016|Advice, Software Company|Comments Off on The Most Needed Skill for Small Business Owners

A Software Company of One

In his book, "The Business of Software", Eric Sink talks about small ISVs, which are small independent software vendors who dream up a software product and then build it with the intent to market and sell it. He defines "small" as a company with fewer than 50 employees. There are a ton of small independent [...]

By | 2016-11-16T14:11:46+00:00 March 8th, 2016|Software Company, Software Marketing|Comments Off on A Software Company of One

Remote Working

It's been just over a year ago that our company went all remote. What this means is that we gave up the centralized office and all work from our homes now. When I started my software company back in 1994, I was sharing an office suite with my best friend who was also starting his [...]

By | 2016-11-16T14:11:46+00:00 March 3rd, 2016|Advice, Software Company|Comments Off on Remote Working

Software Marketing Tip – Land the Plane

When we geeks get started writing copy for marketing our software, we go one of two ways. We're either really verbose as we try to bring our logical thinking process into the copywriting process or we're really terse and only state the facts.The best route is in-between the two extremes. The problem we run into is that when we come [...]

By | 2016-11-16T14:11:46+00:00 February 18th, 2016|Advice, Software Company, Software Marketing|Comments Off on Software Marketing Tip – Land the Plane

Software Pricing – Moving From Desktop License To Subscription

When you've sold desktop software for over 20 years, you feel like you have the pricing down fairly well. You understand all the variables and can predict cash flow based on sales because you know your numbers. If you want to move to a monthly pricing model similar to the software-as-a-service (SAAS) model, how do [...]

By | 2016-01-22T15:36:32+00:00 January 22nd, 2016|Advice, Software Company, Software Picing|2 Comments

Marketing Tip #2 – The Buyers Journey

We discussed in an earlier post that you need to come up with your buyer personas. Once you've done that, every interaction your persona has with your company should be tailored to where they are in the buyer’s journey. What the heck is the buyer's journey, you ask? The buyer’s journey is the active research process [...]

By | 2016-11-16T14:11:46+00:00 December 30th, 2015|Software Company, Software Marketing|Comments Off on Marketing Tip #2 – The Buyers Journey

Software Company Owner

Welcome to my site! I started a software company in 1994 and still own it today. That company is SherWare, Inc. Over the years I've tried, failed and succeeded at marketing and selling software. I've also dealt with handling company finances from taxes, lines of credit and recurring revenue. In other words, I think [...]

By | 2016-11-16T14:11:46+00:00 November 1st, 2015|Software Company|Comments Off on Software Company Owner