Here are the books I ranked as #4 & #5 in books I read in 2017. #5 - Rest by Alex Soojung-Kim Pang The subtitle of this book is "Why You Get More Done When You Work Less". It was gifted to me by my coach, Scott Ballard. He sent it to me right before [...]
Reading is a big part of my growth and I'm trying to increase my reading time each year. This last year I read 13 non-fiction books. Rather than review all 13 in one post, which would be a huge post, I've decided to break it up into posts with 2 - 3 book reviews. In [...]
In his book, "The Business of Software", Eric Sink talks about small ISVs, which are small independent software vendors who dream up a software product and then build it with the intent to market and sell it. He defines "small" as a company with fewer than 50 employees. There are a ton of small independent [...]
When we geeks get started writing copy for marketing our software, we go one of two ways. We're either really verbose as we try to bring our logical thinking process into the copywriting process or we're really terse and only state the facts.The best route is in-between the two extremes. The problem we run into is that when we come [...]
Over the years, I've gone from dreading coming up with marketing materials to market my software to really enjoying it. I think part of the reason for this is that I enjoy learning. My son-in-law says that when he learns something new, he gets a new wrinkle in his brain. He also says a lot of [...]
It is hard to believe that websites have been around for 20+ years. I remember reserving my company's domain name, sherware.com, back in 1994 when I started the software company. My how things have changed since then. Websites used to almost always be "brochure" style sites. I think the reason for this, besides there not being [...]
We discussed in an earlier post that you need to come up with your buyer personas. Once you've done that, every interaction your persona has with your company should be tailored to where they are in the buyer’s journey. What the heck is the buyer's journey, you ask? The buyer’s journey is the active research process [...]
Now that you have a software product, you’re ready to start selling it to the masses. But how do you market your software, and how do you know what works? Marketing has changed over the years from being seller-centric to buyer-centric. In the past, the seller had all the information and the buyer had to [...]