A Software Company of One

In his book, "The Business of Software", Eric Sink talks about small ISVs, which are small independent software vendors who dream up a software product and then build it with the intent to market and sell it. He defines "small" as a company with fewer than 50 employees. There are a ton of small independent [...]

By | 2016-11-16T14:11:46+00:00 March 8th, 2016|Software Company, Software Marketing|Comments Off on A Software Company of One

Software Marketing Tip – Land the Plane

When we geeks get started writing copy for marketing our software, we go one of two ways. We're either really verbose as we try to bring our logical thinking process into the copywriting process or we're really terse and only state the facts.The best route is in-between the two extremes. The problem we run into is that when we come [...]

By | 2016-11-16T14:11:46+00:00 February 18th, 2016|Advice, Software Company, Software Marketing|Comments Off on Software Marketing Tip – Land the Plane

The 1 Formula You Must Use in Designing Your Website to Generate More Leads

It is hard to believe that websites have been around for 20+ years. I remember reserving my company's domain name, sherware.com,  back in 1994 when I started the software company. My how things have changed since then. Websites used to almost always be "brochure" style sites. I think the reason for this, besides there not being [...]

By | 2016-11-16T14:11:46+00:00 February 9th, 2016|Advice, Software Marketing|2 Comments

Marketing Tip #2 – The Buyers Journey

We discussed in an earlier post that you need to come up with your buyer personas. Once you've done that, every interaction your persona has with your company should be tailored to where they are in the buyer’s journey. What the heck is the buyer's journey, you ask? The buyer’s journey is the active research process [...]

By | 2016-11-16T14:11:46+00:00 December 30th, 2015|Software Company, Software Marketing|Comments Off on Marketing Tip #2 – The Buyers Journey

Software Marketing Tip #1

Now that you have a software product, you’re ready to start selling it to the masses. But how do you market your software, and how do you know what works? Marketing has changed over the years from being seller-centric to buyer-centric. In the past, the seller had all the information and the buyer had to [...]

By | 2016-11-16T14:11:46+00:00 December 5th, 2015|Software Marketing|Comments Off on Software Marketing Tip #1