On the 9th day of coaching my coach gave to me, 9 ways to be more persuasive.
Persuasion is a skill that you can learn and get better at.
At the heart of persuasion is an easy-to-remember formula.
When you want to persuade somebody you need to do three things.
1. Acknowledgement – Let them know you understand their realities, challenges, and struggles.
2. Ambition – Stoke their ambition for a better future.
3. Affect/Emotion – Overlay the above two things with a high level of affect or emotion. Share stories to make them feel like doing something on an emotional level.
The world’s most successful people are very persuasive.
What could you accomplish if you were more persuasive?

Video Script

It is day nine of the 12 days of coaching. And today we’re gonna talk about persuasion.

Hi, I’m Phil Sherwood, your high performance coach and I want to talk to you about persuasion. But I want to start by telling you a story.

There was a little girl who wanted a puppy. And so she sat down, and she wrote her mom and dad a letter. And here’s how the letter went. It said, Dear Mom, and Dad, I know that you don’t want to get a puppy. You think that dogs are a nuisance, they tear up the yard, they pee and poop all over the house. And when you want to go travel, you have to figure out what to do with a dog. I realize that. But let me ask you this. Wouldn’t it be really cool when you come home there is someone there to greet you, that is so happy to see you that they just wag back and forth, back and forth, back and forth?

And don’t you remember what puppy breath smells like? And to rub those little bellies and mom and dad, I would take care of the dog. You’ve always said that you want me to learn responsibility. I will walk the dog, I will feed the dog. And I will take care of the dog. Mama, Dad, can I please get a dog?

Do you think she got the dog? Yes, she got the dog. She was very persuasive. And what she did is she used a formula that she didn’t even know that she was using.

She started off by acknowledging her parents where they were, how they felt about things.

Then she raised their ambition by talking about all the great things about the dog.

And then she puts some emotion under it as well.

When you do those three things, your level of persuasion goes up.

So be like the little girl. Raise your level of Persuasion by acknowledging the other party raising their ambition and underneath it putting a good dose of emotion or effect and you be more persuasive.

So that is day nine. We’ll see you tomorrow.