I’ve owned a software company for the last 20+ years. When I started, I was in my early 30s and fresh from a corporate job.
What I’d like to share with you are 4 things I know now that I wish I would have known back in 1994 when I started my software company.
- Busyness doesn’t equal productivity.
When you start a software company, there are so many things to do. Besides writing the code, you have to figure out how to market your software, how to sell the software and how to keep track of your company’s finances.
You spend most of your time coding because that’s your happy place. You can get lost in the code like some people can get lost in a good book. But when you own a company there are all these other things you have to do too.
We, as a society, are obsessed with busyness. We like to brag about how busy we are. When we meet someone we ask “How are things at work?” “Oh man, it’s been really busy.” “Yeah? Me too, super busy”. I fell into the trap of thinking that being busy meant I was productive. I mean, I did stuff just to do stuff because I needed to be “working” on my business.How do you get out of that trap?You’ll find all kinds of advice on how to be more productive and I have my own opinions.“Slay your dragons before breakfast!”
“Use this method or that method”. I prefer the Getting Things Done method because it has worked the best for me and is simple to set up.